Innovation and Digital Presence: How Unicred Connected 250 Thousand Members

Sustaining a market that has already surpassed R$ 1 trillion in total assets and connects tens of millions of members across hundreds of municipalities, technology stops being mere support and becomes the engine of reach and close relationships.

To overcome the challenge of scaling digital products without straying from the core activity of cooperativism, the sector prioritizes talent allocation models that are highly integrated and immersed in the business culture, avoiding dependence on generic vendors disconnected from the reality of individual and central cooperatives.

Aligned with this essence, Unicred, bringing together 34 cooperatives and more than 250 thousand members, put this model into practice through resident teams, combining technical excellence with absolute command of the cooperative ecosystem's specifics.

Putting Unicred's products and services in the palm of the hand of 250 thousand members (individuals and businesses alike) required breaking through traditional development bottlenecks. How do you structure agile, secure, high-quality digital deliveries at an institution where technology isn't part of the original core business?

The central challenge was overcoming the market's shortage of technology specialists without losing identity or alignment with the guidelines of the individual and central cooperatives, optimizing investments and accelerating the digital product lifecycle.